Nautical consultancy services

Creating adaptive and resilient marinas

SERVICES

MARKETING & COMMUNICATION

Brand

Customer Perception

Marketing Plan

International Networking
MARINAS TODAY

Industry Benchmarking

Visitor Intelligence

Ocean Destinations

Nautical Culture
SOCIAL RESPONSIBILITY & SUSTAINABILITY

Environmental Education

Accessibility & Inclusion

Community Outreach

Resilience

ABOUT INNOVAMARINA

Melanie Symes has over twenty years’ experience in the nautical industry, working at a local and international level to encourage collaborative and responsible practices.

Skilled in copywriting, translation, marketing, event organisation and CSR, she is also Secretary General for TransEurope Marinas and active within a number of related associations.

Melanie works together with select companies to help promote marine destinations, develop authentic brands, and assist in strengthening a supportive nautical culture via local actions and wider networks.

BLOG

03/01/2021

Steering Digital Innovation in Marina Networks

PICK A PIER TRANSFORMS TRANSEUROPE MARINAS FOR THE DIGITAL AGE Today’s rallying cry from global institutions pushes for the...

27/09/2020

ICOMIA World Marina Conference Reconnect

Join global experts for a new series of webinars, as they debate the issues currently facing the marina industry and lay out ...

25/09/2020

Developing marina communities

A successful marina community, that manages to attract and sustain each of the components needed to satisfy boater, visitor a...

TESTIMONIALS

JOSÉ JUAN CALERO

CEO | Calero Marinas

Calero Marinas has had the privilege of collaborating with Mel for over 15 years. Throughout a period of significant growth, she led the company's commercial and marketing strategy, managing the evolution of the company’s brand and corporate identity, as well as the implementation of all the protocols related to sustainability and the environment. Currently, Calero Marinas continues to collaborate with Mel in different key projects for the company.

JIMMY CORNELL

Director | Cornell Sailing Ltd.

I have known Melanie Symes for over ten years, and we have worked closely on a number of inter-island and transatlantic rallies, and also one round the world event. She has proved to be a most trustworthy and serious person in bringing any task to a successful completion.

JEAN-MICHEL GAIGNÉ

Industry Consultant (ICOMIA Marinas Group, Blue Flag, GMI)

I have known Melanie for many years and worked alongside her on various occasions. As Chair of a European network, she was the perfect leader to unite members around common goals, assisted by her European languages and sector understanding. Melanie is renowned among world leaders of the marina industry for her skills and reliability - do not hesitate to call on her to boost your communications and PR!